If you’re like me and love smelling expensive but don’t love spending hundreds on perfume, this is for you. H&M is killing the game right now with their viral perfume dupes that are not only affordable but seriously spot-on.
I went in-store and tested every single one of these side by side with the designer fragrances. I sprayed them on each wrist, gave them a full day to settle, and let me tell you, some of these blew me away.
Here’s your ultimate list of H&M perfume dupes for 2025 that smell just like the real thing.
Best H&M Perfumes Dupes Of All Time
1. Carolina Herrera Good Girl → H&M Personal Muse
This one is so close it made me do a double take. Good Girl has that sexy mix of jasmine, tonka bean, and almond, and Personal Muse gives you that same bold floral sweetness with a creamy, warm base. I sprayed them both and genuinely couldn’t tell the difference after 10 minutes. If you love a scent that’s both feminine and powerful, this H&M perfume dupe is a must.
2. Zadig Voltaire This Is Her → H&M Aventure Seeker
This Is Her is creamy, woody, and slightly spicy with a whipped cream vibe and Aventure Seeker absolutely delivers the same cozy feeling. I sprayed it on a chilly afternoon and it felt like a hug. If you want that effortless cool-girl energy, this dupe is perfect.
3. Kilian Love, Don’t Be Shy → H&M Chic Socialite
This one had me shook. Love, Don’t Be Shy is sugary marshmallow with orange blossom and a soft floral heart. Chic Socialite smells just like it. The sweetness, the warmth, that slightly sexy softness, it’s all there. I wore it out to brunch and my friend thought I was wearing the real thing.
4. Byredo Blanche → H&M Modern Minimalist
I’m obsessed with clean, airy scents and Modern Minimalist instantly reminded me of Blanche. It has that fresh laundry vibe with soft floral notes and a slightly musky skin-like finish. I sprayed it on and felt so clean and put-together. You’ll love this one if you want something fresh and elegant.
5. Sol de Janeiro Cheirosa 62 → H&M Fearless Optimist
This is summer in a bottle. Fearless Optimist gives you that same warm pistachio, caramel, and vanilla mix as Cheirosa 62. I sprayed it and immediately felt like I was on a tropical vacation. It’s sweet, warm, and addictive in the best way. One of my top H&M perfume dupes.
6. Mugler Alien → H&M Creative Visionary
Alien is that deep jasmine and amber bomb that everyone remembers. Creative Visionary starts off slightly softer but dries down into that same magnetic, solar floral scent. I wore it all day and it stayed beautifully. If you want to stand out, this is the one.
7. Juicy Couture Viva La Juicy → H&M Social Butterfly
Viva La Juicy is nostalgic for me…caramel, berries, vanilla and florals all rolled into one fun scent. Social Butterfly brought it all back. I sprayed it and instantly got that sweet, flirty, playful vibe. If you like compliments and sweet scents that aren’t childish, you’ll love this one.
8. Prada Paradoxe → H&M Hopeful Romantic
Hopeful Romantic smells so much like Paradoxe it’s scary. You get the same neroli, amber, and white musk blend that makes Paradoxe feel feminine and modern. I wore it on a coffee date and felt expensive the entire time. This is one of the classiest H&M perfume dupes I’ve tried.
Final Thoughts on H&M Perfume Dupes
These H&M perfume dupes are honestly next-level. Each one gave me that same confident, put-together feeling I get from high-end fragrances.
So whether you’re into sweet and playful scents or clean and minimalist ones, there’s something here for you. The best part? You don’t have to spend a fortune to smell amazing. These are perfect for daily wear, layering, or even gifting. Go smell them for yourself, you’ll be surprised how close they really are!
